FilmBuff divides over their Mac affinity. Half of us say, "What is it about Apple? People who use their products seem to be a little too CRAZY loyal about computers." But even the naysayers cannot deny that this company has many placing their complete technological faith in them. Apple can come out with a product like the iPad, have the product mocked by many, and people seem to buy them in droves. In short, the cultural phenomenon is there and this movie's look into Apple worship is smart, applicable and relevant. If you want some business tips, take a page from Apple's (mac)book and check out this movie.